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Branding Initiative

Community Insight At-a-Glance
In 2015, The City of Smithville contracted with Candid to determine the City's true, unique and relevant brand position to help the area distinguish itself in the marketplace.

Candid conducted research to identify what differentiates Smithville from its neighbors and competitors.  The Research and Discovery Stage examined the community (stakeholders, residents and businesses), consumers (visitors and economic development) and the competition (neighboring communities).

Community Insight Presentation

Community Insight At-a-Glance

Community Insight Report